Case Study

Pangeos Project

Lazzarini Design Studio was founded by Pierpaolo Lazzarini, an acclaimed Italian designer. With an unwavering passion for design and innovation, Pierpaolo Lazzarini established the studio with the aim of bringing his innovative ideas to life.

Brand Objective

Pierpaolo Lazzarini and his team at Lazzarini Design Studio embarked on a groundbreaking project called “Pangeos: The Terayacht.” This visionary concept involved creating a floating city within a turtle-shaped yacht. Recognizing the potential for immersive experiences in the gaming world, they sought the expertise of my team, Cube Studios, to bring their concept to life in the popular game Fortnite, enabling anyone to explore and visit the yacht.

The collaboration between Lazzarini Design Studio and Cube Studios aimed to blend the boundaries of design, technology, and gaming, offering a unique opportunity for players to venture into the world of Pangeos. By leveraging the interactive capabilities of Fortnite, the virtual representation of the turtle-shaped yacht became accessible to a wide audience, allowing them to experience the innovative concept firsthand.

Cube Studios expertise

Recognizing the memory constraints imposed by Fortnite, we advised the Lazzarini Design Studio team that recreating the entire yacht in intricate detail would not be feasible. Instead, we proposed focusing on the key areas and highlights of the yacht.

Given the immense size of the yacht, we suggested incorporating mini-games at various locations to ensure players remain engaged and entertained.

Engagement

To ensure an engaging and immersive experience, a selection of mini-games was carefully chosen.

To encourage exploration and reward players, a more general scavenger hunt-style game was incorporated. Players had to collect scattered wave-shaped coins throughout the yacht, enticing them to explore different areas and discover hidden secrets.

Promotion

After completing the map development, Cube Studios focused on the release and promotion of the Pangeos map. To generate buzz and excitement, a captivating trailer showcasing the map was created in collaboration with our skilled video editor. This trailer aimed to provide players with a glimpse of the immersive experience that awaited them within the Pangeos yacht.

Pangeos Project Trailer